As part of Prada’s SS21 campaign, the Italian fashion house has occupied New York City department store Bergdorf Goodman’s windows to display the latest collection. To keep things a little bit more personal and closer to its consumers, Prada requested from fans to submit answers to questions through an online forum, visible alongside the collection.
Titled Prada Dialogues, the new interactive campaign provided an avenue for Prada to fuel a discussion on a global level. In the wake of the global pandemic, humanity has been challenged in terms of how it communicates, urging it to find new ways of communication and sharing of ideas, in order to keep the dialogue flowing.
Through its digital avenues, the fashion house posed questions such as, “Is creativity a gift or a skill?” and “Is future a romantic idea for you?” Individuals from across the world were invited to meditate on their views of technology, ideas of humanity and perception of self, encouraging them to tap into their own spirit to share their answers.
Check out the new Prada Dialogues window display and the label’s SS21 collections at Bergdorf Goodman in New York City. Head to the brand’s website to submit your own answers for forthcoming components of the campaign.