Mercedes-Benz and Virgil Abloh have announced a collaborative project that involves creating a replica of the global car manufacturer’s G-Class, a car that celebrated its fortieth birthday last year.
For the collab, which is titled ‘Project Geländewagen,’ the American artist-designer will work closely with Mercedes-Benz Chief Design Officer Gorden Wagener to create one-of-a-kind, home-scale replica of the unique artwork. The work will be auctioned off following its launch later this year, with proceeds donated to a charity that supports the arts, yet to be unveiled. The winner of the model auction will also receive exclusive access to the co-creators, and a personal introduction to the inspirations behind the artwork and the aspirations for it.
“Mercedes-Benz is a brand that stands for luxury and exceptional performance,” said Abloh. “Truly a perfect chassis to interject modern artists’ ideas of what the future can be stylistically, within conceptual car design.”
Find out more on the Mercedes-Benz website. The artwork will be digitally launched to a global audience on September 8.