Rihanna is considering raising another $100 million for her lingerie line Savage x Fenty, hopefully to expand into athletic wear.

The artist is working with Goldman Sachs to raise funds in order to expand her current lingerie line further into Europe as well as entering the athletic wear market. According to sources, this raise would push Fenty’s valuation up to $1 billion, so much more than the current $150 million in revenue.

Since its establishment back in 2018, the lingerie label has raised over $70 million in funding, receiving backing from a series of investment firms including ACME Capital, Avenir Growth Capital, TriplePoint Ventures, and Jay-Z‘s own venture capital firm Marcy Venture Partners.

Aside from drawing success predominantly from Rihanna’s celebrity, the brand is also revered for its focus on inclusivity and diversity, stocking sizes up to 3X and often featuring diverse casts for its fashion shows.

Posted by:Staff

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