Jil Sander has revealed the second installment of its ongoing Spring/Summer 2021 campaign, focusing on interpreting the sentiments and values of touch.
The overarching theme of the campaign is intimacy, beginning with the collection’s creative direction. Lucie and Luke Meier enlisted a select few photographers whom they have recently worked with to elevate the collection. These photographers were chosen based on trust and their ability to internally reflect on their own journey of intimacy.
The first installment of the project began last Fall, featuring photographers Anders Edström, Olivier Kervern, Chris Rhodes, Lina Scheynius, and Mario Sorrenti. This new chapter composes of other various photographers to bring the collection to life, including Bibi Borthwick, Drew Jarrett, Shaniqwa Jarvis, and Nigel Shafran.
“What we like about this campaign-project is working collectively; with the authors, the protagonists of the pictures, and our team. Improvising around a given theme, as “touch”, “intimacy”, “friendship”, playing with individuals you feel akin to, you trust and understand. We are extremely happy that Shaniqwa, Nigel, Drew, and Bibi, together with Alek Wek, Vivien Solari, Saskia de Brauw, Lily McMenamy, Ottawa Kwami, Yuri Pleskun, and Leo Bhanji accepted our invitation and once again handed over to us the authorship of a work which is essentially choral.”
Check out the campaign below and head over to Jil Sander’s dedicated website for more information on the SS21 collection.