Gucci steps up to the number one spot on Lyst Index, a fashion search platform, taking the mantle from Nike, which has been the list topper for Q2 of 2020. Jumping from third to first, Gucci is the hottest brand right now, while Off-White, which topped the Lyst Index for three successive quarters, continues in second place.

As for the top 10, Prada is named at fourth (up from fifth), while Balenciaga comes in at fifth (down from fourth). The only name to fall out of the top 10 since Q2 is Burberry, which finds itself in 12th, replaced by Valentino. Places between 10 and 20 include names away from the traditional houses, such as Jacquemus at 11th, while Fear of God climbs one place to 19th and Marine Serre closes out the list at 20th place.

Head over to the Lyst site to check out 20 of the hottest brands this quarter.

Posted by:Staff