Announced in an op-ed published by Facebook founder Mark Zuckerberg, the platform will allow users to turn off political advertising in the run-up to the next U.S. Presidential election.

“Facebook has a responsibility not just to prevent voter suppression — which disproportionately targets people of color — but also to actively support well-informed voter engagement, registration, and turnout,” Zuckerberg stated within the editorial.

To hide adverts, users will simply need to click on the ad itself or go through a menu in the app’s ad settings. You can read the op-ed in the link above. The functionality will launch today “for some people” and will roll out across the U.S. over the coming weeks, on Facebook, as well as on Instagram.

Posted by:Staff