Cosmetic brand Estee Lauder is sending its products on a space mission, quite literally.
The multinational manufacturer and marketer is contracting NASA to photograph its skin serum in space. Taking 10 bottles of its Advanced Night Repair to the International Space Station (ISS) where it will be featured in a photoshoot in the Cupola observational module with the planet Earth as the backdrop, the campaign will cost Estee Lauder a total of $128,000. Additionally, one of those bottles will be auctioned off for charity when returned from space.
“We need to expand people’s perspective on what we can accomplish in space,” Phil McAlister, NASA’s director of commercial spaceflight development explains.
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