Going back to shoot in Somerset, U.K., Clarks celebrates its Desert Boot’s rich heritage with the latest Fall/Winter 2020 campaign.
The campaign appropriately named “THEN. NOW. ALWAYS.” ties together Clarks’ past, present, and future with the help of 12 creative leaders including photographer Udoma Janssen who filmed the campaign, and stylist Agata Belcen.
The half-minute video shot for the campaign sees Grammy-winning producer, musician, and DJ Kindness, London-based songwriter, producer, and director Miink, as well as photographer Charlotte Patmore on the team, a vision brought to life by Clarks’ global creative director Mauro Simionato. The iconic Desert Boot is presented in its natural habitat of Somerset, paired with a range of different outfits that truly show its versatility, be it a pair of Prince of Wales check trousers, baggy white work pants, or an orange boot cut pair.
Take a look at some of the outfits that spotlight the Desert Boot and check the short film below. Visit Clarks’ website and find the styles there.