Rainbow Contemporary, in partnership with the charity, Save the Children, has come up with a set of T-shirts to aid COVID-19 hunger relief. The newly launched virtual museum featuring rainbow-colored works of art invited renowned photographer Ryan McGinley, artist duo FriendsWithYou, seminal New York-based artist Richard Phillips and Los Angeles-based artist Sarah Cain to design a five-piece capsule collection, with all of the proceeds benefiting the Save the Children fund.
The T-shirts boast a variety of different graphics, including an all-over print of Phillips’ Spectrum painting from 1998, a photograph of McGinley’s Falling (Light Leak) from 2013, and a playful design of FriendsWithYou’s iconic cloud characters.
The proceeds will hopefully help the organization to provide out-of-school children in the U.S. with food, and it is the first collection to kick off a series of collaborations with artists that showcase Rainbow Contemporary’s aim to “bring hope and happiness to all through creative and charitable projects.”
Shop the T-shirts on Rainbow Contemporary’s webshop. The museum is expecting to open a physical space in New York in 2021 to showcase contemporary art that highlights color and light.