Twitter is now testing out new e-commerce features on its site. The social network company confirmed to TechCrunch on March 4 that it was looking for new ways to display tweets that link out to external shopping pages.
Matt Navarra, a social media consultant, tweeted screenshots of what the new feature looks like:
Twitter is experimenting with new shopping features
A NEW Twitter Card being tested for tweets containing links to product pages on a shop’s website
New-style Twitter Shopping Card shows
– Product name
– Shop name
– Product price
– ‘Shop’ button
<-Old | New->
— Matt Navarra (@MattNavarra) March 2, 2021
The new e-commerce feature includes all the necessary information for a successful purchase, such as the product name, the shop name, the price of the product and a large “Shop” icon. Qatar-based tech journalist Yasser Masood said in a tweet that the features currently only show up on Android devices.
#socialmedia platforms making big strides in bolstering their social commerce roadmap.
Currently shows up on Android devices, but iOS shouldn’t be far. https://t.co/6QtxxkkVVB
— Yasser Masood (@YasserM86) March 2, 2021
According to TechCrunch, the company “started to explore ways to better support commerce on Twitter,” said Twitter Revenue Lead Bruce Falck at a company event in late February.
Twitter has also introduced a new paid subscription feature called Super Follow, in hopes to create exclusive paid-for content for its users.