Moncler and Rick Owens have officially launched a new collaborative collection. The new collection was celebrated with a unique experience in Milan involving a self-designed custom tour bus with life partner and fellow creative Michèle Lamy. The cocoon-reminiscent tour bus, upholstered in Moncler’s iconic duvet, first debuted earlier this year when the couple decided to take a road trip from Los Angeles to Nevada. In February, the sentimental vehicle was transported to Milan for the reveal of the Moncler + Rick Owens collection at the Moncler Genius 2020 show. Lamy returned to the Italian capital of fashion to curate a day of worthwhile discussions and a live-streamed performance.
“Insulation, protection, and momentum are my impressions of what Moncler stands for, and applying my aesthetic to an insulated traveling bubble was my answer to the collaborative challenge,” Owens said.