Originally debuted at Galeries Lafayette in Paris earlier this year, a new Prada in-store concept has been installed exclusively inside three of the brand’s boutiques in Los Angeles, New York, and Miami.

The Hyper Leaves is a nature-inspired installation that brings a transformative quality to Prada stores. Using natural elements such as fig, monstera, and fern, the store becomes an oasis of greenery, while the neon lighting creates a hyper-realistic feeling.

Apart from the installation, Hyper Leaves also features Prada’s Spring/Summer 2020 offering, showcasing men’s and women’s ready-to-wear, accessories and lifestyle pieces, including highlights like gabardine tops, nylon outerwear, tie-dye knitwear, raffia woven baskets, and sneakers.

With brightly painted floors, walls wallpapered in plant prints, and products sitting on bright-green leaf-shaped tables, it is both immersive and aesthetically juicy. Check out some of the images below.

Posted by:Staff

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