Shot by photographer Brad Elterman, Gucci’s new LOVE LOVE LOVE fanzine highlights a collection of Valentine’s Day-ready bags, jewelry and makeup, all Gucci-fied with thematic branding.

Key to the collection, however, is a new shoulder bag, realized in the house’s signature monogrammed canvas and finished with a heart emblazoned with an unmistakable “GUCCI.” Jewelry also sports red hearts aplenty: necklaces, earrings, pendants and rings all boast the lovey-dovey detailing.

Take a look at the pictures below and visit Gucci’s site to get up close with the special zine and expect the new collection to hit its stores in the coming days.

Posted by:Staff