The Laurel Wreath logo slim-fit shirt is as iconic as ever, now even after the shirt’s release 60 years ago. With the help of Gorillaz, the British fashion label presents different polo styles of the classic Fred Perry shirt.
The clever campaign features frontman 2D, guitarist Noodle, drummer Russel Hobbs and bassist Murdoc Niccals, sporting the M3 one-color shirt in all-white and the M12 in a “Tartan Green/Red”, “Brighton/French Navy” and “Maroon/White”.
Additionally, the campaign is a nod to our continued existence in this virtual world — something the Gorillaz have done since their creation in 2001. The campaign will be further completed once interviews and playlists from each band member feature on the Fred Perry website in the coming weeks.