GIPHY has launched a new GIPHY Video platform that adds sound to its library of animated GIFs and stickers.
Clips are tapped at max 30 seconds, but GIPHY recommends shortening it to 15 to better suit people’s attention plan.

Currently, the platform will only host short-form video content from media partners like Universal Pictures, Geffen Records, and BBC America, without introducing the option for user-generated content which made GIFs immensely popular in the first place, as they want to focus more on upcoming movies and earn revenue.