Womenswear creative director of Louis Vuitton Nicolas Ghesquière visualizes many of the house’s muses as cover models of pulp fiction novels. Romance, horror and sci-fi-themed book covers are the foundation of the campaign, with each model’s attire matching the cover’s motif.
The Pre-Fall 2020 campaign imagines a “wearable library”, full of playful taglines along with book titles using delicious retro-inspired typography, most resembling that of Stephen King’s novels. Jaden Smith stars in Lost Planet, Angelica Ross is locked in The Escape Room, Alicia Vikander hides in The Wicked Mirror and both Billie Lourd and Cody Fern take center stage in Secret Spell, without forgetting Sophie Turner, Léa Seydoux, Robyn, Chloë Grace Moretz, Emma Roberts + more. Check some of the nostalgia-dripping covers below.