Ahead of releasing their highly anticipated album Map of the Soul: 7, BTS have shared a snippet of their new track from the record via TikTok.
A 30-second snippet of the new song “On” can now be heard on the app, making them the first artists who have promoted their music via the incredibly popular video-sharing platform, with many fans already using the song in their videos.
#ONchallenge 지금 시작합니다! MAP OF THE SOUL : 7 의 타이틀곡 ‘ON’을 틱톡에서 미리 만나보세요.https://t.co/pKNb7Hgad7
— BTS_official (@bts_bighit) February 20, 2020
“TikTok’s unique promotional method which allows artists and consumers to communicate while promoting their content to one another, breaking away from the typical methods of promotion, is currently creating a hot sensation,” a Tiktok representative told Allkpop.
Map of the Soul: 7 is arriving on February 21. Do not miss it.
