Two Thai students from Miami Ad School in Hamburg teamed up to make an ad campaign that received quite a lot of buzz. Taking radical action against the spread of COVID-19, the pair made a series of billboards containing spoilers from most popular Netflix shows.
Many people still didn’t adhere to the guidelines on social isolation and after seeing their country’s concerns, Seine Kongruangkit and Matithorn Prachuabmoh Chaimoungkalo came up with this ingenious and evil idea. Containing spoilers from Stranger Things, Narcos, Kingdom, and Love Is Blind, the billboards represent a creative attempt to contain the virus by targeting the TV lovers. Many sites and people thought the billboards were real and not digitally produced, and even if Netflix didn’t accept the campaign, it is sure that it made quite a lot of people reconsider the seriousness of the situation.
“The best way to stop the spread of COVID-19 is to #staythefuckhome, but some people still think it’s okay to go out and chill, spoiling it for us all,” the spec ad reads. “So we took an extreme measure: we spoil their favorite Netflix shows.”
Watch the ad campaign clip below and beware of potential spoilers.
View this post on Instagram
Spoiler alert!! What happens when people are supposed to stay home to help combat the spread of COVID-19 but don’t?! You get spoilers of your fav @netflix shows! @miamiadschooleu 5th quarter student Seine Kongriangkit @sseine & recent grad Maitithorn Prachuabmoh Chaimoungkalo came up with creative ideas to urge people to #staythefuckhome. Read more about their project in the Forbes article published today bit.ly/MASinForbes Please #StaySafeEveryone