Robert Del Naja, also known as 3D and founding member of the band Massive Attack, has recently criticized the music industry for its lack of environmental awareness, saying that he’s “pretty livid” about the industry’s passivity in reducing its carbon footprint, despite making green pledges.
“It’s been frustrating to experience the lack of meaningful activity within our sector, and as an activist, I’ve also felt pretty livid about it,” he told the House of Commons Digital, Culture, Media and Sport Committee, as reported by the BBC. “The industry seems to have been locked in a cycle of green pledges and carbon calculations while emission rates remain really high.”
He also commented Coldplay’s decision to pause touring until it can be “environmentally beneficial.” “One band’s unilateral action is not going to change the look of the whole problem at all.”
“I understand their frustration, all bands have been feeling like this for a long time — how do you square touring with climate change? All of us end up looking like hypocrites… reduced to being messengers. But everyone knows that’s not the solution — one band stopping touring. Even all bands stopping touring isn’t the solution.”
He continued, “Culture is important, it brings everyone together, and so the best way is to look for solutions collectively.”
3D’s suggestions to reduce carbon emissions are, for example, using trains or buses to travel and transport equipment, and using different forms of energy to power venues. Experts at the Tyndall Centre for Climate Change Research support 3D’s solutions, who will collaborate with Massive Attack to track and reduce emissions from live events, once tours resume.