Forced to go digital this year, similar to the long-running Art Basel fair, the Swiss town of Basel-based photography fair launches its first-ever virtual edition today.

The sixth edition of the fair is open from June 17 to June 21, 2020, and will use augmented reality to bring the experience to life. All of the works from the in-person fair that got canceled will be included, coming from galleries around the world, such as Madrid’s Camara Oscura, Berlin‘s Dorothée Nilsson, and Istanbul’s Versus Art Project. The digital viewing rooms include a total of 865 artworks from over 30 galleries.

As mentioned, the fair will utilize augmented reality, and with just a QR code and a smartphone, viewers can stimulate the experience of seeing the photographs in real life, but in the comfort of their homes. On a desktop, visitors can enter and explore each gallery by clicking around the virtual pathways and walls.

Be sure to enter the virtual fair at Photo Basel’s website from now until June 21. 

Posted by:Staff

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