Following big names like YSL Beauty, K-pop group BLACKPINK continues to take over music, fashion and beauty as Rosé has been named the newest global ambassador of Tiffany and Co.

The K-pop star is set to have her debut in the new 2021 Tiffany HardWear digital campaign, inspired by a 1971 archive bracelet. Rosé is seen wearing 18k yellow and rose gold pieces from the collection. ”I’ve always loved wearing Tiffany jewelry. To be part of an iconic brand that has been part of my life for a long time makes it that much more special to me. I am very honored and excited to be a part of the HardWear campaign and I can’t wait for everyone to see it,” the musician, who made her solo debut earlier this year, shares in a press release.

The official 2021 Tiffany HardWear campaign will release on April 23.

Posted by:Staff

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