The BMW Group is announcing a new long-term partnership with the Städel Museum, one of the most renowned and oldest museum foundations in Germany. The new collaboration celebrates an exclusive kick-off with the design of the BMW iX1 by artist Marc Brandenburg. With the joint event series STÄDEL INVITES, BMW and the Städel Museum invite visitors to experience contemporary art in a different way.
Together with the Städel Museum Frankfurt, BMW has launched the new STÄDEL INVITES format in the past year. The event series takes place in connection with exhibitions by selected contemporary artists and, through live events with artists, talks, short tours and music, seeks to make contemporary art accessible to a wide audience in a relaxed atmosphere.
As a highlight for the new partnership, the museum’s collection artist, Marc Brandenburg, designed a BMW iX1. Today, 11 July, the vehicle will be presented for the first time in the Städel Garden. Together with Deputy Head of Contemporary Art at the Städel Museum Svenja Grosser, Marc Brandenburg will explain how he has artistically implemented in the car design the aspects of time, space and speed that are used in his work. From 28 October 2021 to 30 January 2022, the Städel Museum presented the exhibition “Hirnsturm II” with around 130 drawings and a video work by Marc Brandenburg.
“We are excited to be expanding our cultural engagement through a new partnership with the Städel Museum – one of Germany’s most significant art museums. The BMW iX1 design created by Marc Brandenburg is the perfect kick-off for a new long-term collaboration that will generate many more inspiring encounters with artists via the STÄDEL INVITES format,” says Ilka Horstmeier, Member of the Board of Management of BMW AG, Human Resources and Real Estate.
Philipp Demandt, director of the Städel Museum: “The Städel Museum and BMW are united by an aspiration: to inspire quality and people. Art plays a key role here – it inspires and motivates us to go further and dare to take new paths. To stand alongside our joint event series, STÄDEL INVITES, and a film series in which contemporary artists also present their works in relation to the Städel collection, the BMW iX1 designed by Marc Brandenburg is truly special. I am delighted by this partnership with BMW. We will achieve a great deal together in the coming years.”
The STÄDEL INVITES series started in October 2022 with German-British artist Michael Müller, with “The Given Day.Castor & Polydeuces”. For Philipp Fürhofer, in May 2023 visitors gained interesting insights into his exhibition “Phantom Islands”, which run at the Städel Museum in Frankfurt until November 5. As part of the evening event to open his exhibition, visitors were able to dive into the contemporary art collection and find out more about exciting connections with the artist’s work. On December 1, the exhibition with works by Miron Schmückle opens, which will be the focus of the third STÄDEL INVITES.