We have been following Black Atlass for quite a while. Now signed on the Weeknd record Label Xo, he released a new L.P last week called Pleasure & Pain.
Pain & Pleasure is the story of leaving the past behind and beginning a new relationship with the spirit of this seductive and alluring new world. The spirit takes hold of me and the lines between past and present are blurred as dream and reality become one.
“Pain & Pleasure” is a continuation of the story that starts in “My Life.” It’s about a female character who embodies the spirit of Los Angeles. Her spirit is constantly present in different forms, she’s no where and everywhere at once.
The video was directed by Black Atlass’ creative director Scott Pilgrim and co-director Alex Nazari.