Balenciaga has unveiled a new collection for the summer of 2022, dubbed “Balenciaga Clones.” The surreal collection muds the border between dream and reality, as creative director Demna Gvasalia’s enlisted a virtual, deep-fake runway, conceived by director Quentin Deronzier. It is a continuation of the so-called Hacking Project, where the Georgian designer played off Alessandro Michele’s “ARIA” show by including various items that riff off the famous Gucci GG monogram canvass.
The new collection featured a cloned version of model-artist Eliza Douglas, who debuted all 44 men’s and women’s looks. In order to successfully replicate the creative, Deronzier had to teach body doubles to walk in the same fashion as Douglas, before C.G. grafting her face onto each stand-in model.
Finalizing the fake runway, post-production required extensive technology, including planar tracking, rotoscoping, machine learning and 3D modeling, in order to make the the presentation appear as real as possible. According to WWD, Gvasalia claims that Douglas’ clones are a commentary on the uniformity of trends and their diminishment of individuality, while the video presentation as a whole is meant to prompt people to reflect on society’s obsession with screens.
The collection, to the contrary on the cloning part, featured all new and real designs. A dark, draping garb opened the show, followed by an elongated blazer silhouette and a vivid yellow dress. Elsewhere, a sweatshirt featuring The Simpsons characters wearing piece’s from last season’s collection, bright-colored Crocs and accessories riffing on fast-food packaging heighten a sense of playfulness throughout the range. The brand’s signature deconstructed puffers, hoodies and trench coats receive supersizing treatment across a slew of double-take worthy ensembles.
Watch the “Balenciaga Clones” Spring 2022 collection video below.