Gucci has recently opened its second flagship store in the South Korean capital. Located in Seoul’s vibrant and eclectic Itaewon neighborhood, the new “GUCCI GAOK” store celebrates the district’s diverse heritage and ties to inclusivity.
The facade of the new flagship is a joint effort by the Italian fashion label and renowned Korean artist Seungmo Park, inspired by an imaginary forest. Utilizing wire netting, the layers explore an interplay of light and shadow that symbolically reflects on the boundaries between what is real and what is an illusion. Park looked to reflect on current environmental issues and express the existence and non-existence of nature in a forward-facing outlook of what can be lost and what may remain.
The “Gaok” in the name comes from the Korean language, meaning “traditional home,” as the interior of the flagship store reflects the hectic and innovative spirit of Itaewon, as well as Alessandro Michele’s well established vision of Gucci.
The warm environment features a diverse selection of ready-to-wear, handbags, luggage, accessories, shoes, jewelry and Gucci Décor. Additionally, GUCCI GAOK will offer a range of exclusive accessories including the archival Baiadera print combined with the GG motif.
Take an inside look at Gucci’s second Seoul flagship GUCCI GAOK below.