The latest collaborator to work with the Swedish multinational clothing-retail company is London-based designer Simone Rocha. Following in the footsteps of Martin Margiela, Rei Kawakubo, Donatella Versace, and more, Rocha is set to drop a capsule offering of womenswear, cute kidswear, and, for the first time ever, menswear.
Standout pieces that were unearthed from Rocha’s archives include seersucker cotton dresses, heavy brocade coats, pearl-dotted trenches, and embroidered floral gowns with diaphanous tulle skirts. Basically, for those currently obsessed with the likes of Bridgerton, 2021 should probably be looking up.
The limited edition Simone Rocha x H&M collection is scheduled to arrive March 11. Watch the clip below where the designer discusses working with H&M, and how thrilled she is to be able to create an accessible, inclusive collection.