Image sharing and social media service Pinterest is considering to acquire popular photography app VSCO.
The purchase should, according to sources, help Pinterest open up new possibilities for social networking capabilities. The most popular service for planning and organizing photos is Pinterest, and the most popular photo editing app is VSCO, so the two joining forces should be a really good idea.
Pinterest has a market capitalization of roughly $49 billion USD, while VSCO was most recently valued at $550 million USD. There aren’t many details yet on what exactly joining forces would help enable, but a spokeswoman from VSCO Julie Inouye, mentioned the company was focused on expanding its business: “We’re always meeting with different companies across the creative space at any given time and do not discuss rumors or speculation.”