Netflix’s latest addition to its platform is coming in the form of a pseudo-live TV channel. Called “Direct,” the feature is currently being tested in France only and offers a 24/7 live TV channel scheduled with the streaming service’s massive array of films and shows.
As the French are true to their television, this move appears to be a savvy play by Netflix to retain French viewers who appreciate being spared half an hour of scrolling to decide what to watch. “You can let yourself be carried away without having to choose a particular title and let yourself be surprised by the diversity of the Netflix catalog,” Netflix explained in a statement, paraphrased and translated by BGR.
The Direct feature is currently only available via the web browser—not on television apps or mobile devices and is looking to stay in France as the streaming platform hasn’t announced any plans to make it available in other regions.