The latest name worthy of mention to enter the world of non-fungible tokens is English supermodel Kate Moss, who announced a partnership with anonymous art collective Moments in Time.
The collaboration is essentially an NFT release of three single-edition short videos, each of which was filmed in Moss’ home, car and in her own clothes. In the videos already intimate enough, Kate is seen sleeping, walking and driving, but this approach definitely adds a more exclusive and personal layer to the clips.
Explaining the project to Vogue, Moss said, “Art for me has always been about the moment. Time is the thing that there is never enough of and that waits for no one; I’m intrigued by who will want to own a moment of mine.”
Along with winning each video in an auction, the highest bidder will also receive a dedicated post on Moss’ Instagram account. A portion of the proceeds will be donated to Adwoa Aboah’s Gurls Talk foundation, which offers mental health support for women. “I was also drawn to the idea that this ownership can be used to help others in need hopefully gain more of it,” Moss continued.
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