The fact that J. Cole’s new album The Off-Season debuted at No. 1 on the Billboard 200 albums chart is a no-brainer. After this incredible success, Cole is back with a new music video for his song “a p p l y i n g . p r e s s u r e.”
The music video is directed by Scott Lazer. In the video, Cole can be seen in various urban environments, such as on an apartment building’s roof, on the subway, hanging on the street with Dave East, etc.
Watch J. Cole’s music video for “a p p l y i n g . p r e s s u r e” below.