In an attempt to celebrate the Pride Month 2020, for which the parades have been canceled due to the coronavirus pandemic, Instagram has designed and introduced a new set of features.
The platform is reintroducing rainbow-colored hashtags for words such as #LGBTQ, #BornPerfect, #EqualityMatters, #AccelerateAcceptance, and #Pride2020, as well as making the rainbow gradient appear in the Instagram Stories ring whenever these GLAAD-approved hashtags are used in the story. Additional stickers have also been included in Instagram’s Pride pack, along with brand new Pride-themed AR effects that feature 12 gradients of the LGBTQIA+. Additionally, Instagram teamed up with the Queer Muslim Project to launch a well-being guide for the LGBTQIA+ community through “visual art and storytelling to promote sex-positive, affirming, and intersectional representations of the communities.”
The guide focuses on handling negativity and difficulties in this very dynamic social media landscape. Tara Bedi, Public Policy and Community Outreach Manager for Instagram India, said in a statement: “Especially during Covid-19, we want to help the community celebrate virtually, find support online, and stay connected with the people they love,”