After an announcement on Wednesday, Instagram has introduced a new feature that lets you hide the number of likes on your posts.

In a blog post, the social media platform said that everyone on Instagram and Facebook will now have the option to hide public like counts on their feed.

“We tested hiding like counts to see if it might depressurize people’s experience on Instagram,” the platform said. “What we heard from people and experts was that not seeing like counts was beneficial for some, and annoying to others, particularly because people use like counts to get a sense for what’s trending or popular, so we’re giving you the choice.”

The tool is meant to be used to “focus on the photos and videos being shared, instead of how many likes posts get,” the company said. Users can find the feature under the new Posts section in the Instagram Settings.

Posted by:Staff