LGND is a new, artist-first NFT platform that aims to facilitate the digital transition of mainstream art. Partnering with artists like Joshua Davis/PrayStation, Tristan Eaton, Ryan Travis Christian, Yuko Shimizu, Eliza Ivanova and Ross Tran for their upcoming NFT releases, LGND takes strategic direction from an artist council composed of a diverse and rotating collective, and is focused on reducing carbon emissions — a major problem that currently exists within the NFT space.
The platform will launch on May 12th, accompanied by a collection of new colorful work by artist James Jean four days later, as well as a one-off auction of a special edition version of Jean’s piece titled, The Editor | Day in June. The mentioned artwork references a painting of Saint Lucy, the protector of sight, by Francesco del Cossa from the 15th century. The colorful work represents different narratives branching from the subject’s imagination, with each leafy shoot revealing a pair of eyes. Cranes are also referenced in the piece, an animal that Aristotle once described as carrying a touchstone that can be used to test for gold.
Twenty-five percent of artist proceeds from the sale of Jean’s LGND NFT collection will be donated to help the AAPI community.