NYC-based streetwear retailer KITH has recently opened its first European flagship store, following the opening of the Tokyo location half a year ago. The Paris store spans 16,000 square feet across three stories and a courtyard of the historic Pershing Building, not far from the Arc de Triomphe.
The massive Parisian outpost will serve triple-duty, this time housing a KITH Retail, KITH Treats and KITH for Sadelle’s restaurant, much like other KITH’s locations. Done in collaboration with Snarkitecthure, KITH founder Ronnie Fieg worked closely with the playful design studio, founded in part by Daniel Arsham, to introduce the brand’s sixth flagship which is the largest to date.
From the ground floor, visitors will ascend a restored Carrara marble staircase to the apparel level, which includes men’s, women’s, kid’s and footwear suites. The ceiling above the staircase is adorned with a bespoke chandelier crafted with resin-cast Nike Air Max 1s; with each new flagship continent, KITH highlights a different legacy sneaker silhouette and the Air Max 1 was chosen for Europe in tribute to Paris’s Pompidou Center.
The first floor mezzanine looks out onto the glass-covered courtyard, designed with a green wall and multi-colored Carrara marble floors. The Sadelle’s restaurant occupies the courtyard space and will serve a unique brunch menu including New York classics and caviar options. The KITH Treats is adjacent to to the restaurant within the ground floor of the building.
In the basement level, you’ll find a rotating gallery space which will host a variety of immersive programming in line with KITH’s latest collaborations and drops.