Coach celebrates family, reunion, and a sense of togetherness in a newly released AW20 campaign, embodied by Michael B. Jordan and his family.
“At this moment, it feels important to re-examine our values,” said Coach Creative Director Stuart Vevers. It’s important to realize that this year has made us think a lot about the people we are living with and remember who are the ones worth keeping, and that is family. “To me, fashion, at its best, has always been about community, creativity, and building lasting relationships. I am proud to share stories with our Coach Family about the people that matter most in their lives — relationships that are authentic and timeless.”
The campaign also gives us an intimate look at what modern families look like across the world, whether they’re chosen or the ones we’re born into. The sweet images feature Jennifer Lopez’s mother, Guadelupe Lopez, and children, Emme and Max Muñiz, while Kiko Mizuhara appears alongside her sister, Yuka Mizuhara, and her cats Chicco and Bambi.
“Togetherness and family are really important right now,” said Michael of his involvement in the campaign that features him and his family enjoying a picnic and having a great time. “For me, my family and friends are my support system. They’re what keep me going and keep me motivated to work hard, lead by example and be the best version of myself. I was thrilled to work with Coach on this campaign focused on family and relationships — because they are the things that really matter.”