Located in Tokyo’s top shopping district, Louis Vuitton has opened its new highly-anticipated Ginza Namiki flagship store.
The building is a reimagined transformation of an existing location that the fashion label occupied since 1981, designed by architects Jun Aoki and Peter Marina. The extremely modern appearance of the building interprets the reflections of water as a material phenomenon, reminding passerby of the smooth, undulating surface of water through the shimmering angles of the glass facade.
Inside the four-floor building, shoppers encounter a complete revision of the interior. Guests can see a glass facade that transmits shifting colors to the feature staircase and fixtures. The retail experience includes a permanent pop-in space that allows the brand to showcase seasonal animation for its upcoming arrivals. Additionally, a dedicated private salon for VIP clients is available on the upper levels, as well as a culmination of F&B experiences including the Le Café V, which celebrates chef Yosuke Suga’s second collaboration with the luxury fashion house.