On the occasion of Art Basel in Basel 2023, BMW proudly presents “The Electric AI Canvas” an extension of the entirely virtual work “The Ultimate AI Masterpiece”. Now, for the very first time, released as an awe-inspiring physical art experience that transforms the 100% electric BMW i5 into a dynamic canvas of distinct generative art and featuring works by contemporary artists Esther Mahlangu, Kohei Nawa, Eric N. Mack, Koo Jiyoon and Bin Woo Hyuk. “The Electric AI Canvas” will be exhibited from June 12 to 18, 2023, at Art Basel in Basel, the world’s premier art show for Modern and contemporary art. Additionally, as a global partner of the Art Basel shows, BMW will once again provide the VIP car service.
In collaboration with creative technologist Nathan Shipley (Goodby, Silverstein & Partners) and Gary Yeh (ArtDrunk), custom artificial intelligence-generated animations are crafted using AI models trained on a curated dataset of works from renowned contemporary artists. These AI models are built upon a foundational model trained from over 50,000 images spanning 900 years of art history. The AI generates entirely new abstract animations based on learned styles from classical and contemporary art, which are then projected onto the BMW i5.
These newly created animations are now showcased for the first time as an on-site art experience employing projection-mapping onto the BMW i5 and shifting through each artist’s distinctive style and aesthetic. The animations are amplified and reflected by mirrors, immersing viewers within the experience.
Since the digital debut in 2020, AI in art-making has stirred controversy, raising questions about ethics, creativity and authenticity. Shipley and Yeh approach the use of AI for art by focusing on how the technology can support artists and amplify their artistic visions, rather than to replace them. “It is essential that our experiments with AI for art are done in a responsible, thoughtful, and human-first way,” says Nathan Shipley.
This human-machine art installation brings forth a distinct convergence of innovation and creativity. It continues BMW’s engagement in crucial dialogues about technology and art in the AI era. Beyond visual artistry, the Electric AI Canvas stands as a testament to BMW’s dedication to human-centred technology and sustainability, exploring the potential of AI as a creative tool.
The Electric AI Canvas. An installation inspired by the new BMW i5 at Art Basel in Basel 2023:
Monday, June 12 – Sunday, June 18, 2023
BMW Lounge, Hall 1.0
Messe Basel, Messeplatz 10, 4005 Basel, Switzerland