As part of its $100 million Racial Equity and Justice Initiative, Apple has announced the launch of its latest program by selecting founders and teams from 13 app companies for the inaugural class.
The program aims “to empower the Black community and dismantle barriers to opportunity,” Apple hopes. The program will provide developers the opportunity to grow their existing apps and master new technical skills. The program is designed to help these young Black creators apply a critical lens on app user experience, offer assistance through hands-on technology labs, as well as offer one-to-one coding guidance with Apple experts and engineers.
Lisa Jackson, Apple’s VP of Environment, Policy and Social Initiatives, said: “These incredible app creators and business leaders embody the entrepreneurial spirit that runs so deep in the Black community. Their work already demonstrates the power of coding to build a better world, and we’re honored to support them as they blaze a trail we know so many more will follow.” The partnership aims to help build the next generation of diverse leaders in communities of color nationwide.
David Bosun-Arebuwa, the founder of the B3am app which uses an iPhone camera to recognize gym equipment and explain how to use the product, along with Adam Taylor, the founder of Black which surfaces “culturally relevant and multifaceted news” for the Black community are just some of the app creators selected for the Entrepreneur Camp.